Real Estate Information Archive


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Pricing your Home… The Right Way


When it comes time to sell anything, it is common practice to make every effort you can to get the most money as possible.  Why wouldn’t you?  Whether it is an old book or a big screen TV, you want to set a price that will be high enough to generate some kind of profit, but low enough to get people interested in buying. 

If you don’t sell that old, dusty book for $0.50, then it is not the end of the world.  However, if you price your home incorrectly, then it is a much more serious issue.  These tips might help you avoid some stress and heartache as you head down the unpredictable road of selling your home.


  1. Do your homework
    • Looking at what other homes have sold for in your neighborhood will give you a good starting price point.  Obviously, your price will not be exactly the same as other houses in the area because of many factors, but it will get you in the ballpark.
  2. Don’t act too fast
    • Many experienced realtors agree that setting the right listing price for your home the first time is critical.  Research shows that changing the price frequently usually leads to the house selling at a significantly lower price than what the house should have been listed at.
  3. What if you were buying instead of selling?
    • If you have lived in your home long enough, chances are you have developed some sort of attachment with it.  This makes it easy to put more value on your house than other potential buyers might.  To avoid unintentionally adding sentimental value to the listing price, it helps to put yourself in the shoes of the buyer.  It also helps getting the input of your relator to make sure a realistic price is settled upon.


Even with these tips, it’s extremely easy to become overwhelmed and skeptical about how to list your home.  That is where the Keller Williams team and Marie Gentile come in!  We can help with all of your selling needs and make sure your house is priced to sell as quickly as possible.  Call Marie Gentile today at (732) 333-8273.             

The Future of Real Estate


Purchasing a home is the biggest financial decision that you will make in your entire life.  There are many factors that determine whether buying a house is a wise decision or not; financial situation, location, down payment, loan options, interest rates, etc.  One of the most important things to take into consideration is the future of your investment. 

Everyone knows the number one rule of real estate is location, location, location.  But, coming in a close second is that the real estate market is consistently changing.  With this being said, considering an investment as big as your own house, it would be nice to have an idea of what the future may bring.


What the Future Holds

According to PricewaterhouseCooper, market trends are going to experience a major shift in the next 5-10 years.  If you are considering buying a home in the near future, there are some changes that PwC predicts will affect the real estate market by 2020 and beyond. 

  • Investable real estate will continue to expand substantially, leading to increased opportunity in emerging economies:
    • By 2020, investable real estate will have grown by more than 55% compared to 2012.
  • Cities on the “up-and-coming” will present a wider range of risk and return opportunities.  So what seems like an emerging location now may not be the case 10 years down the road.
  • Technological innovation along with sustainability will play a huge factor in the value of your home in the future.

If you are interested in reading more about PricewaterhouseCooper’s findings, you can read their full report here: Real Estate 2020: Building the Future


These are just a few of the trends that you can expect to see over the next decade or so.  But as always, you should not be surprised when the real estate world takes unexpected turns.  Regardless of what the future brings, real estate investments will continue to play a major role in our world.

“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.”

-Franklin D. Roosevelt     

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Contact Information

Photo of Marie Gentile Real Estate
Marie Gentile
Keller Williams Realty West Monmouth
50 Hwy 9 North
Marlboro NJ 07746
(732) 536-9010 Office
(732) 433-9117 Cell
Fax: (800) 878-5469